There are a number of areas where you can focus SEO efforts and literally hundreds of tactics that can be deployed. So how will you chose where to prioritize your energy to maximize your results? In this article for searchengineland.com I discuss prioritizing SEO strategies, and some key areas for SEO teams to focus on […]
Archive | Search Marketing
Search Marketing & Organizational Success
Search MarketingIn order to overcome the common search marketing related challenges that can crop up in large organizations, SEO should be involved early and often across well prioritized initiatives. SEO evangelism, relationship building and aligning on key metrics is really critical to creating a culture of SEO. Here is a Searchengineland.com interview with Warren Lee about […]
Search Marketing & Webdesign
Search MarketingAs technology advances and web usage evolves, so do SEO best practices. Web designers now have more choices and technologies available than ever before. As we enter 2014, I expect we will continue to see advances in web design that bring even more options. Read more of this article about SEO & Webdesign on SearchEngineLand.com
Search Marketing & Change
Search MarketingWhat did the fish say when he swam into a wall? “Dam!” If you find yourself feeling like this fish, then maybe you’ve experienced some common enterprise SEO challenges. Enterprise-sized organizations, especially where SEO is a primary driver of traffic and revenue, have the added challenge of preserving SEO traffic as much as growing it. […]
Search Marketing & Social Media Alignment
Search MarketingI recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo. Read More.
Search Marketing & Ambiguity
Search MarketingAs search marketers, we constantly have to deal with ambiguity — whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we’re making. In this article, we’re going to explore what drives SEO ambiguity. Spoiler alert: some major survival skills are required. When dealing with SEO […]
Search Marketing & Fear
Search MarketingEvery now and then I come across a daring marketing article title that just draws me in. Search Engine Journal’s “This 10 Year Old Girl Would Make a Better SEO Than You” recently did just that. The article opens with the tale of 10-year-old Zia, who despite being scared out of her gourd, is about […]
Search Marketing & Disavowing Links
Search MarketingMatt Cutts released a video recently in response to the common question of how to handle websites that use irrelevant backlinks to harm competition. Cutts’ advice was to first reach out to the administrators of the site that is linking to you and simply ask them to disassociate or remove the links. If the admins are unresponsive, […]
Search Marketing & IT investments
Search MarketingThe task of reversing wasted investment and creating a platform for functional and effective knowledge workers must fall to progressive leaders who have the vision to empower employees with the skills they need to succeed. In doing this, money spent on collaboration and analytics circles back into the business from the work of productive and […]
Search Marketing & Social Commerce
Search MarketingSocial commerce is gaining a lot of wind in its sails these days as marketers rally to create strategies for converting likes, tweets, and pins into sales. Social-driven commerce is just one more step in the evolution of Internet marketing, which has been amply leveraged in peer-to-peer sales platforms such as eBay and Amazon.com for […]