Search Marketing & Social Commerce

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Social com­merce is gain­ing a lot of wind in its sails these days as mar­keters rally to cre­ate strate­gies for con­vert­ing likes, tweets, and pins into sales. Social-driven com­merce is just one more step in the evo­lu­tion of Inter­net mar­ket­ing, which has been amply lever­aged in peer-to-peer sales plat­forms such as eBay and Ama​zon​.com for more than a decade. As cor­re­la­tions between Web sales and social-driven com­merce con­tinue to seep into the mar­ket­ing mix, it may be a good time to take a moment and think about how social com­merce should fall into your mar­ket­ing strategy. Read More.

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