Search Marketing & Fear

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I know from hav­ing man­aged sites that get tens of mil­lions of vis­its from search per month that fear is a good thing and serves as a reminder that SEO is as much about play­ing offense as it is play­ing defense. One of the basic rules of thumb for nav­i­gat­ing through fear is to under­stand that we are inher­ently wired to make cog­ni­tive errors regard­less of the actual deci­sions we make. We sim­ply need to rec­og­nize what it is that we are afraid of and embrace it with this under­stand­ing in mind. The No. 1 thing search mar­keters should fear most is fear itself. Read More

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